ABH Subculture palette

On July 25th, Anastasia Beverly Hills (ABH) released their newest eye shadow palette, the Subculture palette officially on their website.


On the product page, the Subculture is described as a 14 shade palette that ranges from grungy mattes to bold metallic shades with an underground edge. It is a complement to the best-selling Modern Renaissance palette.



The website also says:


Full pigment and easy-to-blend formula
14 shades with ultra-matte, duo chrome and metallic finishes
Includes dual-ended brush 

Roxy – Ultra matte muted coral
Electric – Duo chrome lime-gold
Fudge – Ultra-matte warm bronze
New Wave – Ultra-matte citron orange
Untamed – Ultra-matte tarnished green
Edge – Ultra-matte gold mustard
Rowdy – Ultra-matte blackened purple
Axis – Ultra-matte blue-green
Mercury – Ultra-matte slate grey
All Star – Ultra-matte vintage wine 

Adorn – Metallic bronze
Destiny – Ultra-matte sage green
Dawn – Ultra-matte sand
Cube – Duo chrome pink pearl

As of right now, the palette is worth $42 and is cruelty-free but now it is sold out.


When I saw this palette, I was just like

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You must admit, this is the weirdest eyeshadow palette to hit these Makeup streets. On trendmood’s Instagram page when it was leaked sometime earlier this year, a lot of people honestly thought the leak was a fake.



In my mind, I honestly thought there was no way ABH would come out with a palette like that👀……here we are today.

The Subculture palette is described as the night palette to the Modern Renaissance palette by many, I think the daughter of the owner, Claudia said that as well and I didn’t get that. To me, the night palette to a warm neutral palette would be a cool neutral palette.



The Subculture is cool and neutral but the colors were chosen, you wouldn’t have guessed it. If you’re using the Modern Renaissance during the day with reds and warm earthy tones I don’t know how you would use greens, cool toned browns, mustard yellow and a purplish black color to complement warm shades like that in the night.



In my honest opinion, Subculture should not have been marketed as the sister to the Modern Renaissance because it isn’t.


( If you understand the comparison better, let me know in the comments )


It should have just been marketed to those into dark, grungy colors like that, who are most likely, people who are goth. That would have been interesting for ABH.
To me, it looks like they knew they made a really odd palette and to get it to appeal to people who already have the Modern Renaissance they talked about the relationship between the two palettes.


Apart from all of this, it looks like a great quality palette, the pigmentation looks pretty fricking amazing on deeper skin tones (the best test for pigmentation) the non-matte shades and non-weird matte shades are tempting but you know if you get a palette you’re going to justify getting it then probably not going to use it, that’s what I think is probably going to happen so I am leaving it for those who really want to get it.
What did you think about the new ABH palette?


4 thoughts on “ABH Subculture palette

  1. I don’t think they meant the colors would be similar by marketing the palette as sister palette, I think they meant similar packaging and shadow sizes. I have heard the pigmentation is very different, now if that is a fact, I do not think it should be a “sister” palette. Thanks for the informative post, I have been researching this palette a lot and found this really helpful. xo

    Liked by 1 person

      1. Of course, I recently watched video by Alissa Ashley and she hated it, really tried to make it work. I was so disappointed in the palette after that. Then, Norvina, creator of ABHS daughter went at her on Twitter- it’s all so disappointing and well tacky! I expect more from ABH… maybe they’ll address the issues, I would really respect that. But hey some people are loving it- so who knows!

        Liked by 1 person

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